It’s been a long wait for Apple to launch a new Mac Pro powered by an Apple Silicon chip, but Apple is still determined to make it a reality. This is according to a senior Apple executive who confirmed the news in an interview with India Today.
The statement by Bob Borchers, Apple’s vice president of Worldwide Product Marketing, is the first time Apple has given any official word on the upcoming Mac Pro since the company’s hardware exec John Ternes said in March 2022 that it would be “for another day”. Was.
When asked about the Mac’s incomplete transition to Apple silicon chips, Borchers explained that “we have a clear goal of transitioning completely to Apple silicon. We firmly believe that Apple silicon from the MacBook Air to the Mac can power and transform experiences all the way up to the studio.
“We’ve been very clear from the beginning that our goal is to move our entire product line to Apple silicon,” he continued. “And that’s something we intend to do.”
Although Borchers doesn’t mention the Mac Pro by name, reading between the lines, his statement hints at Apple’s powerful computer. Borchers spoke of “the entire product line” getting Apple silicon chips, and since the Mac Pro is the only Apple computer yet to make that change, the statement seems to be the company’s take on its beefiest desktop computer. indicates commitment.
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Elsewhere in the interview, Borchers discussed Apple’s advantage in making its own processors instead of making chips for other companies. “One of the main advantages we have in developing Apple silicon is that we are not thinking about anyone but our customers,” he said.
“And we don’t have to think about who else we’re going to sell that chip to. So we don’t devote silicon real estate to things we don’t need to use. Instead, we make our decisions.” Based on what we can provide meaningfully to a customer.
Borchers was also asked about the battery life of the Apple Watch. He pointed to the fast charging capabilities of the new watches, but also explained that Apple has been putting a lot of thought into how it can balance new and existing features with optimal battery performance and longevity.
While we’re unlikely to see a new Apple Watch anytime soon, expect the Mac Pro to make headlines in the coming months. Right now, it’s rumored for a special spring event or Apple’s Worldwide Developers Conference (WWDC) in June. This means we may only have a few weeks to wait before seeing the light of day.
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