Adobe Firefly brings text-to-image AI to the masses

Adobe Firefly was announced today by Adobe, as the company seeks to capitalize on the rise in interest in generative AI. The text-to-image model is only in beta, but the company’s simplest and most user-friendly application will be among the first to arrive in Adobe Express.

The set of tools will work like many other popular text-to-image models, such as Stable Diffusion or Midjourney. The difference here, however, is that Firefly has been built from the ground up by Adobe to be used within their creative applications. This means that Firefly will be highly accessible to beginners and will contain important ethical considerations for artists.

AI-generated imagery in Nvidia's press photo for the AI ​​Foundation.

The question of ethics has been hovering in the background as text-to-image generators have skyrocketed in popularity, especially with regard to mimicking certain styles of artists or trademarked characters and public figures. The Firefly model will be self-hosted on Nvidia Picasso and trained entirely on Adobe Stock, which already has a legal framework in place to give credits to artists and photographers. This means that imagery created with Firefly is already safe for commercial use and use.

Based on the Content Authenticity Initiative, an open standard established by Adobe, content credentials will show when the original content was “generated or modified using generative AI.” support so that people can make informed decisions about the content they encounter,” according to a blog post by Nvidia from its GTC keynote, where the partnership between the two companies was highlighted on Nvidia’s AI Foundation Cloud as part of the services.

Adobe says Firefly will also be user-friendly, so it won’t just be a blank text box. Adobe says there are a number of ways Firefly helps guide makers, with suggested hints, dropdown menus and more ways to help – all powered by Adobe Express’s plethora of customizable templates. This is similar to what Microsoft is doing with AI in Copilot, the ChatGPT-based text generation tool being built into all Microsoft 365 Office applications.

An Adobe press release accompanying the announcement said, “With Firefly, creating and transforming unlimited variations of content – ​​across all brands – will be quick, simple and generate content designed to be safe for commercial use. “

A screen of the Asset Manager in Adobe Express for Enterprise.

The details about Firefly come from within a larger announcement at the Adobe Summit conference, where the company also announced Adobe Express for Enterprise. The business edition of Adobe Express is built to plug directly into Adobe Experience Manager (AEM) and allows the entire organization to share assets, collaborate and distribute creative content.

Adobe Express, formerly known as Adobe Spark, is the company’s freemium, entry-level creative application. Adobe hasn’t announced specifics for pricing, but told Digital Trends that Firefly will be part of the free version of Express, though it will have limitations that would require the premium version to be fully unlocked.

Firefly will first come to both Adobe Express and Express for Enterprise, though Firefly will eventually roll out to various Creative Cloud products including Photoshop and Illustrator, so expect many more announcements along these lines in the future.

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